I saw lots of things the brand has coming up when I visited London Edge, and wanted to get some more details on the inspiration behind their latest collection, and how they come up with designs.
Here’s my short interview with the team:
How do you come up with the ideas for each collection?
We design around individual mood boards, so will have a look or inspiration, which may be a trend, fabric, colour or vintage image/style and then design pieces around it. The designers (we have designers in LA and London) will also design around a pattern they have created themselves. For example, for AW19, one of the designers has created a bird print and then made different dresses using the pattern and knitwear, picking out colours from her design.
There was also a western-style mood board, so dresses, shirts and t-shirts have been designed to sit within that board.
That’s a huge amount of design work! Does everything go into production?
We design too much and then have to drop items!
I love the Audrey dress (readers, look at this print!). How did you come up with the design?
The Audrey dress was a shape we wanted to try and we had this pattern which we thought would work with the shape. Especially for the party season, we will have patterns or fabrics we love that we will design in different dress shapes, then decide when the whole collection is designed which ones to go with!
Here are a few more photos I took during my visit; I love all the rich, autumnal colours in this season’s collection. The yellow dress in the first photo is a divine, velvet maxi dress. For a review of the same dress in olive green, visit my lovely chum Tanya’s blog – Secret Plus Size Goddess.
Voodoo Vixen also does homeware, did you know? I didn’t, until London Edge. LOOK AT THE UNICORN STUFF!
It’s always nice hearing from my favourite brands about their creative process; keep an eye on the blog for more interviews!